Choose the winning product and free up your time.
Five filters, refined over fifteen years of failures and successes, to find out in minutes whether your product idea builds you a free business or a golden prison.
A book you read… and put to the test.
Every rule ends with a digital workshop. You answer, the math is done for you, and the verdict comes in for your product. At the end, you get your scorecard: five boxes, five “yes” or not.
Read
The five rules and the real stories behind them, on your phone, tablet or computer, with nothing to download.
Test
Recurrence, serenity, horizon, logistics, independence: one hands-on workshop per rule, with automatic calculations.
Decide
Your verdict scorecard shows at a glance which rules your product passes, and which ones hold it back.
One workshop per rule
- The product must be consumableBreak free from the endless prospecting cycle.Free to read
- Workshop #2: SerenityA hands-on test for your product.Full book
- Workshop #3: The HorizonA hands-on test for your product.Full book
- Workshop #4: LogisticsA hands-on test for your product.Full book
- Workshop #5: IndependenceA hands-on test for your product.Full book
Plus a case study, a secret revealed at the end of the book, and your verdict scorecard: is your product a winning product?
Jeoual Khalid. Trained in psychology. Employee, service provider, then entrepreneur: LED lighting, cars, fresh desserts, clothing…
- €1 million in profit in 18 months, starting from nothing: no investor, no loan, with 100 units.
- Owner of two factories.
- Founder of the 33ML brand (les33ml.com).
- Founder of Lumina™.
- Founder of the “Rule of Five” method.
“If I am writing to you today, it is not as a theorist, but as a survivor.” How? Five rules. They are in this book.
Not theory: what I built with these five rules.
See the kind of system I teach you to build. Lumina™ is an online tool I designed and put into production myself: it is exactly the mindset of the book, applied to a real product.
Rule #1 and its workshop, free.
Read the first chapter and take the recurrence test. If it gives you clarity, you will know what the other four are worth.
Why €19.90?
Because choosing the wrong product costs you years. The method that saves you from it costs the price of a meal.
- The 5 rules, readable on all your devices
- 5 interactive workshops with automatic calculations
- A case study and the author's secret
- Your personalized verdict scorecard
Frequently asked questions
How do I access the book after paying?
The book opens automatically in your browser as soon as the payment is confirmed. You also receive an access key by email: it lets you open the book on another device, at any time.
Do I need to create an account?
No. No account, no password: your access key is all you need.
Which payment methods?
Apple Pay, Google Pay and credit card, directly in a secure window on this page. Prices may be shown in your local currency.
On how many devices can I read it?
On several of your devices (phone, tablet, computer). The key is personal.
Who is this book for?
For anyone who wants to start selling without knowing which product to choose, for young people who want to skip steps, and for career changers who don't want to lose five or ten years.